Nearly all commercial business organisations these days utilise promotional materials, such as flyers, leaflets, brochures and business cards to help them project a professional image and perpetuate their brand. Indeed, marketing is the lifeblood of any commercial enterprise so items like these can and do play a very important role when it comes to meeting advertising needs and fulfilling promotional goals.
Whilst it is of course possible for companies to source these essentials from their local printers, many more businesses are now choosing to take the online option instead. Whilst there are a great many reasons behind this relatively recent shift in preference, the following are arguably the most compelling.
Unless a company is fortunate enough to have its premises right next door to a bricks-and-mortar printers, it is normally the case that getting something printed in the traditional manner takes quite a bit of time and effort. After all, doing business the old-fashioned way requires company representatives to meet the printers in person and travel to and from the printing company’s place of business. Online printing is far more convenient in this respect as it enables company representatives to order their firm’s promotional materials without having to leave the office.
No Need to be an Expert
One of the most immediately appreciable things about online printing is the fact that it does not require a customer to know anything about printing or design. To be sure, companies and individuals who have never even thought about designing a leaflet or getting a brochure printed will be able to do it, as well as many other things besides, simply by following a series of handy online instructions. And, if for some reason a customer does need to get further advice about a particular aspect of their order, they can simply pick up the phone and speak to a customer adviser who will happily provide them with all the support and guidance they could possibly need.
Another great thing about online printing services is that they provide so much in the way of choice. Indeed, customers who take this option can easily browse through a wide range of template options before they order online and even get a bespoke quote if they are looking for something very particular.
Most online printing companies are happy to provide customers with free samples before they place an order. Whilst this is likely to be appreciated by all customers, it can be especially beneficial for small businesses and self-employed contractors who don’t have a large budget to spend on their marketing materials. Being able to see samples for free doesn’t just provide customers with tangible evidence of how their chosen product will look; it also gives them something equally important – peace of mind, as they can be sure they will not have to deal with the hassle of sending anything back or paying out extra money for reprints.
Dave Evans is a freelance blogger and part time journalist who regularly contributes to a variety of industries and websites including A Local Printer.